About Etherean.
Etherean is an AI and data advisory firm. We help organisations decide where AI and data should help, check they are ready, put AI to work and govern it safely.
Senior advisers, start to finish.
Practitioners with decades of experience across AI and data strategy and architecture, transformation, organisation design, operating models and governance.
We sit between the big consultancies and the generalist freelancers: independent advice with a defined scope, without the big-firm overhead.
We are based in the UK and work on site and remotely, in sectors including the public sector, transport, healthcare, financial and professional services, utilities and housing. The people who scope your work are the people who do it.
AI strategy, transformation and organisation design
More than 20 years leading transformation, operating model and organisation design, and operational excellence, now focused on AI strategy and adoption. Works with executive teams to set direction, turn business problems into prioritised AI use cases, and design the governance and operating models that make AI work in practice.
Leads AI adoption and change, coaching leaders and teams so new ways of working last. Experience spans financial services, professional services, technology, healthcare, utilities, housing and pharmaceuticals, in the UK and internationally.
AI strategy · AI governance · Organisation design · AI adoption and change · Lean Six Sigma Black Belt · EQ-i 2.0 accredited coach
AI and data architecture
More than fourteen years across strategic architecture, technical leadership and governance, with hands-on experience of Microsoft Azure and Microsoft Fabric. Designs the target architecture and data foundations that turn strategy and governance into something teams can build.
Brings the technical authority behind our diagnostics and governance work. Experience spans charity, transport, housing, local government, pharmaceuticals, industrial services and finance, with particular depth in transport and the public sector.
AI and data architecture · Data governance · Technical leadership · Microsoft Azure · Microsoft Fabric
Elena Hart
Elena is an AI, not a person. She keeps Etherean organised: preparing briefings and meeting packs, tracking actions and deadlines, keeping our documents current and on brand, and drafting first versions of our work.
Elena works within our Data and AI Use Policy. She drafts and coordinates; a founder checks everything she produces and makes every decision.
Planning and tracking · Research and briefings · First drafts · Document control
“Leaders kept asking us the same thing: what should we actually do about AI? We started Etherean to give them a straight answer, and a plan they can act on.”
Four things we hold to.
Strategy before tools.
Honest advice, even when it is not what you hoped to hear.
Governance that lets you move faster, not slower.
AI that does real work, measured from day one.
Etherean Ltd.
Etherean Ltd, registered in England and Wales, company number 17550696. Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
Not sure where to start?
A free 30-minute conversation with a senior adviser tells us both what would help most.