Privacy notice
The short version: we use your details to talk to you, do the work you hire us for, and run our business. We do not sell your data. You can ask us what we hold, and to fix or delete it.
Etherean Ltd · Last updated 13/11/2026
1. Who we are
Etherean Ltd (company number 17550696) is an AI and data advisory firm. Our registered office is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We are the “controller” of the personal data described here and are registered with the Information Commissioner’s Office (reference [number]). Contact us about your personal data at privacy@etherean.co.uk.
2. What we collect, why, and our legal basis
| What | Why we use it | Legal basis |
|---|---|---|
| Name, email, phone, role, organisation | To reply to enquiries and arrange meetings | Legitimate interests; or steps before a contract |
| Guide requests: name, work email, organisation | To email you the guide you asked for, and to tell us who asked for it | Legitimate interests |
| AI news sign-ups: work email and, if you give it, your name | To send AI news and event invitations, once you confirm your sign-up by clicking the link we email you | Consent. You can unsubscribe at any time using the link in every email. |
| Event bookings (via Eventbrite): name, email, booking details | To run the event | Contract |
| Client contact and project details | To deliver our services, invoice and manage the relationship | Legitimate interests (managing our relationship with your organisation); contract where you contract with us yourself |
| Information clients share with us for a project, or that we see while working in their systems | To carry out the agreed advisory work | Our client is the controller and we act as its processor, on its instructions. The client’s own privacy notice applies. |
| Payment and accounting records | To keep tax and company records | Legal obligation |
| Newsletter or marketing details | To send updates you asked for | Consent, or legitimate interests for business contacts. You can opt out at any time. |
| Website and device data (e.g. pages visited, IP address) | To keep the site secure and working | Legitimate interests |
Where we get your data. Most of it comes directly from you. We may also receive your details from our clients (for example, as their employee or contact) so we can carry out a project on their instructions, including personal data we see while working in their systems, from Eventbrite when you book an event, and from public professional sources such as company websites or LinkedIn when we develop business relationships.
Please do not send us special category data (for example health information), or personal data about other people, in an enquiry.
3. Who we share it with
Only people who help us run the business, under contract and only as needed:
- IT, email, cloud storage, website hosting and video-call providers, including Cloudflare, which hosts our website, runs our website forms and counts visits to our website, and Resend, which sends the emails our website forms create (enquiries, the guide and AI news confirmations) and keeps our AI news mailing list;
- Eventbrite, which processes event bookings under its own privacy policy;
- accountants, insurers, banks and professional advisers;
- associates who help deliver our services, under confidentiality terms at least as strict as ours;
- AI tool providers, on paid business accounts with data-protection terms and with model training switched off, as set out in our Data and AI Use Policy; and
- regulators or authorities where the law requires.
We never sell personal data.
4. Sending data outside the UK
Some providers are based outside the UK. When that happens, we make sure a lawful safeguard is in place, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU standard clauses. Cloudflare, our website host, and Resend, which sends our website emails, are US companies certified under the UK Extension to the EU-US Data Privacy Framework.
5. Artificial intelligence
We use AI tools in our work. A person reviews AI output before it reaches a client. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
6. How long we keep it
| Data | Kept for |
|---|---|
| Enquiries that do not become a project | 12 months |
| Guide requests | 12 months |
| Event bookings | 12 months after the event |
| Website server logs | A limited period set by our host, Cloudflare |
| Copies of emails our website sends, held by Resend | 30 days |
| AI news sign-ups that are never confirmed | Not added to our list |
| Client and project records | 6 years after the work ends (tax and legal needs) |
| Accounting records | 6 years after the end of the financial year |
| Marketing contacts | Until you unsubscribe |
7. Your rights
You can ask us to:
- give you a copy of your data;
- correct anything wrong;
- delete it, where the law allows;
- restrict how we use it;
- move it to you or another provider;
- stop using it for marketing or where we rely on legitimate interests; and
- withdraw consent at any time, if we rely on consent.
Email privacy@etherean.co.uk. We aim to reply within one month. If you are unhappy with how we have used your personal data, you can complain to us at the same address. We will acknowledge your complaint within 30 days and respond without undue delay. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
8. Security
We use access controls, multi-factor authentication, encryption and secure storage. If a breach is likely to put you at risk, we will tell you and the ICO as the law requires.
9. Cookies
Our website does not set its own cookies. We count visits with Cloudflare Web Analytics, which Cloudflare states does not use cookies or track individual visitors. Loading a page shares technical details, such as your IP address, with Cloudflare, Inc. Our fonts are served from our own website, so loading a page does not share your details with a font provider. If you book through an Eventbrite checkout on our events page, Eventbrite may set cookies under its own policy. Our website host, Cloudflare, Inc., keeps standard server logs, including IP addresses, for a limited period to keep the site secure. Messages sent through our website forms are emailed to us by Resend on our behalf; our website does not store them, and Resend keeps copies of these emails for 30 days.
10. Changes
We will post any changes here and update the date above.